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The 6-Part Prompt Structure That Stops the Rewrite
5 min read
There’s a specific moment when people give up on AI for real work.
It’s not when the output is bad. Bad output is expected. It’s when the output is almost right — correct in substance, wrong in every detail — and fixing it takes longer than writing the thing yourself would have.
That’s a prompt problem, and it has one cause: the prompt described a task but not the shape of the answer. So the model produced a reasonable shape, which was not yours.
Six parts fix it. Not six paragraphs — six pieces of information, most of which are one line each.
The six parts
1. Who is speaking
One line. Not “you are a helpful assistant” — that phrase does nothing. Something with a stake in the outcome:
You are a freelance copywriter who has written for six B2B SaaS companies
and has been fired once for being too clever in a headline.The second clause is what changes the output. It gives the model a bias — in this case, against cleverness — and biases are what produce a voice instead of a average.
2. What I actually want
One sentence, stated as an outcome rather than an activity. “Write a landing page” is an activity. “Get a visitor who has never heard of us to understand what we do in five seconds” is an outcome, and it constrains every decision that follows.
3. The material
Everything the model needs that it can’t infer: your product, your buyer, what you’ve tried, what failed, the actual numbers. This is the part people skip, and it’s the part that determines whether the output is generic.
Rule of thumb: if you’d have to explain it to a new freelancer on their first day, it goes in.
4. The constraints
Length, tone, things to avoid, things that are non-negotiable. Be specific about what to avoid — negative constraints work better than positive ones because they’re unambiguous:
Do not use: "seamless," "leverage," "robust," "in today's landscape."
Do not open with a question.
No exclamation marks. No em-dash-heavy sentences.
Under 120 words.5. The output shape
This is the part that eliminates the rewrite. Show the structure you want:
Return exactly this structure:
HEADLINE: [under 12 words]
SUBHEAD: [one sentence, states the mechanism]
PROOF: [three bullets, each a verifiable fact]
OBJECTION: [the strongest reason not to buy, answered in one line]
CTA: [verb + specific outcome, not "learn more"]
When you specify the shape, the model fills slots instead of composing prose. Slot-filling is far more predictable than composition, and it’s trivially editable.
6. What to do when it’s uncertain
Without this, the model invents. With it, you get a visible gap instead of a confident error:
If a number, name or claim is not in the material above, write [MISSING]
and tell me what you would need. Do not estimate. Do not round.This single instruction is the difference between a draft you can check and a draft you have to fact-check line by line.
Before and after
Before:
Write a product description for my AI prompt pack.What comes back: three paragraphs about “unlocking productivity,” a bulleted list of features phrased as benefits, and a call to action. It’s grammatical, it’s plausible, and it’s unusable, because it could describe any product in the category.
After:
You are a copywriter who writes for people who run a business alone and
have no patience for marketing language.
What I want: a visitor who has tried three other prompt packs and
abandoned all of them should understand why this one is different,
and decide within ten seconds.
The material:
- Product: 80 prompts across marketing, sales, content, support, ops
- Format: PDF, 16 pages, one prompt per section with context block
- Price: $29, no subscription
- Buyer: solo operator, $50k-$300k revenue, uses ChatGPT daily
- What failed for them before: packs that were just lists of sentences
with no context, so the output was generic
- What's different: every prompt includes the context block to fill in
and a defined output shape
- Real objection: "I could write these myself" - true, and it takes
about 40 hours
Constraints: under 130 words. No "unlock," "supercharge," "game-changer."
No bullet points. Plain declarative sentences.
Return exactly:
HEADLINE (under 12 words)
BODY (two sentences: the failure, then the difference)
PROOF (one line with the specific number)
CTA (verb + what they get)
If any claim isn't supported by the material above, write [MISSING].
What comes back is shorter, flatter, and usable. Not because the model got smarter, but because there was nothing left to guess.
Why part 5 matters most
If you only adopt one of the six, adopt the output shape.
The reason is mechanical. Free-form prose requires the model to make dozens of small structural decisions — where to put the claim, how to open, whether to add a transition. Each decision is a chance to diverge from what you wanted. A specified shape removes those decisions.
It also makes iteration cheap. When the output has named slots, you can say “the PROOF line is weak, give me three alternatives” instead of “rewrite this.” Targeted edits beat full rewrites every time.
The mistake underneath all the mistakes
People write prompts as if they’re talking to a person who shares their context. The model doesn’t. It has no idea what your product is, who buys it, or what you tried last month that didn’t work.
Every one of the six parts is a way of transferring context that you have and it doesn’t. Skip one, and it fills the gap with the average of everything it’s read — which is exactly what generic output is.
The test for a prompt, before you send it: could a competent stranger produce the right output from this? If not, the prompt is missing context, not the model.
Making it a habit
Writing six-part prompts from scratch every time is too slow, so people stop.
The workable version: build the context block once — your product, your buyer, your constraints, your banned words — and save it. Then each new prompt is the context block plus two lines: what you want, and the output shape.
That’s the whole system. One saved block, reused across every task, with the task-specific part kept short.
If you want the context blocks already written for the jobs that come up most — marketing, sales, content, support, operations — that’s what the AI Prompt Vault is: 80 prompts, each with the context block and output shape filled in, so you’re editing rather than composing.